July 27, 2013: Prima Pizza Pasta

Prima Pizza Pasta
6001 W Parmer Ln (the same corner as the HEB)
258-5700

Lawrence’s Comments

Once upon a time, this space was a CiCi’s pizza. And it closed. How hard can it be to make a profit at a pizza place when your primary ingredient is cardboard?

So I was somewhat skeptical when new pizza place went in there. Though situated at a semi-major intersection at Parmer and McNeil, it’s as far as you can get from the center’s anchor store (HEB) and still be in the same center. So how good could their chances be?

After more than a year: So far, so good. It really helps when you serve excellent pizza.

Things started off right with the garlic cheese bread, which was excellent; a fellow diner said it was better than that served at Reale’s, which is high praise indeed. Also good were the free rolls. (Alas, the calimari remains nothing to write home about.)

The pizza itself remains excellent, an exemplary example of the new York style soft thin-crust pizza; I’d have to compare it back-to-back with Reale’s to see which I prefer. In fact, I like the pizza so much that I frequently pick up a slice or two on Fridays. At some point I also want to try some of the non-pizza dishes, which have received a fair amount of praise from fellow diners. And the service from our waitress was also excellent, with many an preemptive soft-drink refill.

If you like pizza and live anywhere north, you should definitely make an effort to check out Prima. So far they seem to have remained undiscovered, and have plenty of uncrowded seating to enjoy some delicious Italian food.